Our Story
Curls, Coils & was born from a simple truth: the textured hair community deserves better. Better business opportunities. Better support for vulnerable children. Better protection from discrimination.
Co-founders Jade Buffong and Jo Wong bring complementary expertise. Jade, founder of Mane Hook-Up (a beauty booking platform for textured hairstylists), witnessed talented stylists struggling financially despite serving a lucrative market. Jo, with a commercial background including Estée Lauder and MAC Cosmetics, understood the business systems needed for sustainable change.
Together, they envisioned an organisation addressing the full spectrum of community needs—empowering entrepreneurs, supporting vulnerable children, and fighting systemic discrimination.
Curls, Coils & launched publicly in January 2026 as a Community Interest Company (CIC), ensuring our mission always prioritises community benefit over profit.
Our Mission
Transform the experience of vulnerable children and support textured hair communities by making quality hair care education, economic empowerment, and anti-discrimination advocacy accessible to all.
Free Hair Care for Foster Children
Providing complimentary hair care services to Black and mixed-race children in foster care to nurture confidence and self-love.
Business Bootcamps for Stylists
Equipping textured hair professionals with skills and resources to thrive economically and creatively.
Advocacy for Anti-Discrimination Laws
Championing legislative change to eliminate bias and promote fairness in the textured hair industry.
Our Leadership
Jade Buffong
Co-Founder & CEO
Founder of Mane Hook, a beauty booking platform for textured hairstylists. Background in media systems engineering and broadcast technology. Brings expertise in technology, community building, and understanding challenges facing textured hair professionals. Drives strategic vision for Curls, Coils &.
Jo Wong
Co-Founder & CCOO (Chief Commercial & Operations Officer)
Commercial expertise from Estée Lauder and MAC Cosmetics, where she established MAC stores across the Caribbean. Founder of Let’s Grow BFF, supporting Black beauty founders with business consulting. Leads commercial growth and operational efficiency for Curls, Coils &.
Cataanda James
Global Head of Education & Community
Ex-celebrity hairstylist with 30 years’ experience. Worked with L’Oréal, Dark & Lovely, and Carol’s Daughter on product formulation. Deep expertise in hair care education and community engagement. Oversees all educational initiatives across three branches.